Why do emails about one product generate sales for other ones?
1. Cross-Promotion: Many marketing emails include suggestions or links to related products, leading recipients to explore and purchase items they weren’t initially interested in. This can be intentional, leveraging the attention on one product to promote others.
2. Brand Awareness and Trust: If an email reinforces a positive perception of the brand, recipients might be more inclined to explore and buy other products from the same brand, even if the email wasn’t about those specific items.
Impulse Buying: Marketing emails often create a sense of urgency (e.g., limited-time offers or discounts), which can lead to impulse purchases. Once the customer is on the site, they may decide to buy additional items that catch their eye.
3. Customer Behavior and Personalization: Emails are often tailored based on a customer’s past purchases or browsing behavior. This personalized approach can lead to sales of related or complementary products, even if the email focuses on a different item.
4. Psychological Anchoring: If an email highlights a high-priced product, it might make other products in the same category seem like a better deal, leading to a purchase that wasn’t initially considered.
Increased Site Traffic: Even if an email is about a specific product, it can drive traffic to a website where customers might browse and discover other items, leading to additional sales.
The bottom line, send more sales emails, they work.
Jancast #173 is up
More of the linkage between cleaning and science.
Our special guest this week is- Linda Lybert- President/Surface Safety Expert, Founder/Executive Director of Healthcare Surfaces Institute (new division of the ISSA)
We also talk about the passing of Ian Greig. Greig’s name and reputation are synonymous with change and innovation. Throughout his career he was at the forefront of bringing increased productivity to the industry, including the move to Day Cleaning, which changed the underlying philosophy of facilities management.