International Cleaning Week is coming
Are you ready?
International Cleaning Week (March 23 to 29, 2025) is more than just a celebration of cleanliness—it’s an opportunity to highlight your products, engage with customers, and reinforce your brand’s commitment to hygiene and sanitation. Whether you manufacture cleaning solutions, provide janitorial services, or sell sanitation equipment, this global event is the perfect marketing tool. Here are the three things we are doing-
1. Showcase Your Products in Action
Use this week to demonstrate the effectiveness of your cleaning solutions. Share before-and-after photos, videos, or customer testimonials on social media. Consider running live demonstrations, either in person or via live-streamed events, to engage potential customers.
2. Run Special Promotions
A limited-time discount, bundled deals, or a free trial can encourage customers to try your products. Consider offering an “International Cleaning Week Special” to incentivize purchases and boost sales.
3. Educate and Engage
Position your brand as an industry expert by sharing cleaning tips, best practices, and educational content. Blog posts, social media infographics, and short video tutorials can help customers see the value of proper cleaning techniques—and your products.
Give some of those ideas a try and let us know how it went.
Jancast announcement – Jancast.com is now available for download and subscribed to on most popular pod feeds like Apple Music and Spotify; just search for Jancast.com
If you want to listen to this week’s audio-only show, here is the link
Jancast # 186 is up-
How to handle the brand new bilingual EPA labeling requirements (even though we have till 2030). We have a special guest, Alejandra Gramajo, ISSA Latin America Manager to help us navigate what the next steps are. We also cover some of the supply chain issues and how the tariffs might could drive price increases.