ICW is over, what do you do now?
Sales Follow-Up: Turning International Cleaning Week Connections into Long-Term Impact
International Cleaning Week (ICW) isn’t just a celebration—it’s a strategic opportunity. With its focus on raising awareness of the cleaning industry’s vital role in health, safety, and sustainability, ICW brings together professionals, innovators, and customers from across the sector. It’s a time to showcase solutions, share best practices, and most importantly, build relationships.
But once the events wrap up and the buzz fades, the question becomes: what’s next?
If you made new connections during ICW—through webinars, product demos, social media, or in-person events—the follow-up you do now is critical. Following up aligns directly with the core goals of ICW: promoting professionalism, advancing education, and strengthening the industry through collaboration.
Here’s how to make your follow-up support the spirit of ICW:
1. Educate and Inform
One of ICW’s key goals is to elevate the knowledge base of the industry. Use your follow-up to share educational content—application tips, case studies, sustainability insights, or product innovations that align with what ICW stands for.
2. Reinforce Industry Connections
ICW encourages collaboration among manufacturers, distributors, service providers, and end users. When you follow up, don’t just sell—listen. Ask how you can support their goals, what challenges they face, and where your partnership might add value.
3. Advocate for the Industry
A thoughtful follow-up can remind prospects of the bigger picture: that cleaning professionals play a frontline role in public health. Highlight how your product or service contributes to cleaner, safer spaces.
Jancast announcement – Jancast.com is now available for download and subscribed to on most popular pod feeds like Apple Music and Spotify; just search for Jancast.com
If you want to listen to this week’s audio-only show, here is the link
Jancast # 187 is up-
How can indoor air quality detection work better than vaccines for measles?
Dinesh Wadhwani is an air quality expert and serial entrepreneur in the technology and life sciences industry. He is the founder and CEO of ThinkLite and works closely with Fortune 500 companies, townships, and enterprises across the globe to improve IAQ.
We last talked with Dinesh on Jancast #170 , June 6th, 2024.