New Chat GPT-4 is in the wild
Educational Webinar Series
Target audience: Professionals and customers seeking expert knowledge
Key selling point: Provide value to customers by hosting informative webinars that address industry trends, insights, or tips to solve their pain points.
We do them all the time; great since most people do not think they will be sold products but learn something. (We don’t sell them anything)
Seasonal or Themed Campaigns
Target audience: Consumers celebrating holidays, seasons, or special events
Key selling point: Align marketing efforts with relevant occasions to create a sense of urgency and capitalize on customers’ excitement.
We are talking about carpet cleaning products after a harsh winter, and floor care products to clean up the damage.
Limited-Time Promotions:
Target audience: Deal-seekers, existing customers, and new customers
Key selling points: Create urgency, incentivize purchases, increase average order value.
Great way to introduce new services and products.
We close out with an all-things “fungus “ discussion that you don’t want to miss.
Scott Jarden