Is 24 hours really 24 hours?
The 2021 Super Bowl ad that I will remember.
Last week I said in the SSB that I was going to report on the best and worst of the Super Bowl ads, I have changed my mind and want to talk about just one. The ad was for Microban 24. The reason I want to talk about this one is not that it is new but because it was featured for 30 seconds in more living rooms, cell phones, or Ipads than ever before (approximately 90 million views that day). I have had many people ask me if Bullen had a product that kills pathogens for 24 hours since that ad ran.
The above screenshot shows a small statement at 10 seconds into the ad. It says “Kills Viruses initially only”. On their website, it states- *When used as directed, effective for 24 hours against Staphylococcus aureus & Enterobacter aerogenes bacteria. Microban 24 does not provide 24-hour residual virus protection.
If you didn’t know any better you would think that means it is effective against Cov-2, that is not true, the residual claim is only against Staphylococcus aureus & Enterobacter aerogenes bacteria.
What is the take away from the business model and this ad? In my opinion, it is misleading and is a disservice to our industry. It gives someone that does not know the difference between bacteria and viruses a false sense of security that they only need to disinfect every 24 hours. All of us in the cleaning industry need to know the difference and be prepared to correct the facts
We go into it this and much more in last weeks Jancast #86 below:
Snow tonight in PA, but if you have the day off on Monday, sleep in.
Have a great day and an even better sales week and Stay Safe!
Scott Jarden