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Bullen Blog

SSB 3/30/25: ICW Is Over, Now What?

ICW is over, what do you do now? Sales Follow-Up: Turning International Cleaning Week Connections into Long-Term Impact International Cleaning Week (ICW) isn’t just a celebration—it’s a strategic opportunity. With its focus on raising awareness of the cleaning industry’s vital role in health, safety, and sustainability, ICW brings together professionals, innovators, and customers from across…

SSB 3/23/25: It Is ICW, What Are You Cleaning?

Today marks the start of International Cleaning week—a global reminder of the power of a clean environment. Whether it’s refreshing your workspace, tidying up public spaces, or deep cleaning at home, it’s a chance to celebrate the impact cleanliness has on our health, productivity, and peace of mind. For homeowners, it’s the perfect opportunity to…

SSB 3/16/25: AI And Product Promotion

From Script to Video in Minutes: Let AI Do the Work for You Getting started is easy, AI-powered video tools let you type in a script, and they turn it into a full video with visuals and voice narration.  Video is one of the best ways to show off your products or services, but hiring…

SSB 3/9/25: Are You Ready For ICW?

International Cleaning Week is coming Are you ready? International Cleaning Week (March 23 to 29, 2025) is more than just a celebration of cleanliness—it’s an opportunity to highlight your products, engage with customers, and reinforce your brand’s commitment to hygiene and sanitation. Whether you manufacture cleaning solutions, provide janitorial services, or sell sanitation equipment, this…

Jancast.com Podcast Now Available on Apple Podcasts & Spotify!

For 20 years, Jancast has been the go-to podcast for cleaning industry professionals, delivering expert insights, industry news, and in-depth discussions on the latest trends. Now, we’re making it even easier to stay informed—Jancast is officially available on Apple Podcasts and Spotify! A Podcast for Cleaning & Facility Maintenance Pros Hosted by Scott and Mark,…

SSB 3/2/25: Pathogen Control: Welcome to Flavor Town of Clean! 

Pathogen Control: Welcome to Flavor Town of Clean! If Guy Fieri has taught us anything, it’s that Flavor Town is all about bold choices, the right ingredients, and a killer execution. Just like in the kitchen, where the wrong move can ruin a dish, the same goes for pathogen control—if you don’t have the right…

SSB 2/23/25: Are You Ready for Cleaning Innovation in 2025?

What are you doing different in 2025? In 2025, the cleaning industry is evolving rapidly, with a focus on technology, sustainability, and efficiency. To stay ahead and provide value to end users and customers, you can introduce and supply innovative cleaning solutions that align with these trends. Here’s how: 1. Smart and Automated Cleaning Solutions…

SSB 2/16/25: How About Those Eagles!

Taking a Risk with the Eagles’ Super Bowl Prediction: A Lesson in Growing Sales Last week, I took a bold risk by predicting a Philadelphia Eagles Super Bowl victory, despite the uncertainty that always surrounds big games. That same kind of calculated risk-taking is essential when it comes to growing sales. In the world of…

SSB 2/9/25: Go Eagles!

How the Eagles Winning the Super Bowl Can Inspire Increased Sales for Your Product Offering I am writing this on Friday the 7th, thinking positive, but either way, they had a great season. The Philadelphia Eagles’ victory in the Super Bowl wasn’t just a thrilling sports achievement—it serves as a powerful lesson in marketing and…
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