18 years ago the iPhone was introduced, what can we learn from that?
When Apple launched the first iPhone in 2007 (I was there at Macworld), it redefined what a phone could be by blending sleek design, intuitive touch controls, and an all-in-one platform for music, calls, and internet. Its success hinged on three factors: customer-centric design, bold innovation, and a robust ecosystem of apps and services.
To boost sales in 2025, companies can adopt these same principles. First, listen to users and build products and offer services that solve real problems while offering a seamless experience. Second, dare to innovate—don’t just make small tweaks; aim for big ideas that stand out in a crowded market. Finally, develop an ecosystem of complementary offerings—like Apple’s App Store did—to keep customers engaged and drive recurring revenue.
By following the iPhone’s playbook, businesses can capture attention, foster loyalty, and achieve sustained growth well into 2025 and beyond.
Did you listen to Jancast #181, our year-end recap, and then Jancast #182, the IA-generated podcast on H5N1 , which we published last week? – click below
