What America’s No. 1 Beer Can Teach Entrepreneurs About Effective Marketing
Modelo upended Bud Light’s 20-year reign as America’s favorite beer. How they did it is a masterclass in marketing — let me explain.
When the beer brand Modelo launched its “Mark of a Fighter” marketing campaign in March of 2023, it was not only an intriguing concept that appealed to the underdogs of America, but it was also an indicator that this beer brand had a fierce and competitive spirit — something sorely needed if you’re going to take on Anheuser-Busch, the brewer behind Bud Light and “the King of Beers,” Budweiser.
But Modelo fought its way to the very top and is now the most popular beer in the country.
You might be even more surprised by Modelo’s secret weapon: marketing. Here are three lessons we can all learn from Modelo’s marketing strategy that will help you reach the number-one spot on your industry’s list, too.
Lesson 1: Spend crazy amounts on your marketing — far more than your competition.
If Modelo was “brewed with a fighting spirit,” it definitely shows. They fought so hard to get to the top that they spent crazy amounts of money on advertising.
Lesson 2: Defy trendy and popular marketing tactics to truly dominate
Fighting off competitors isn’t always a frontline battle. Sometimes a smarter approach will help you win. It may feel counterintuitive, but it’s the hidden spaces that can help you get ahead, kind of like taking a shortcut to the front that no one else is paying attention to.
Lesson 3: Fine-tune your strategy by tracking your marketing
Failure is often the best teacher, and it can set us up for success in the future. By tracking all of your marketing, you can see which avenues are lacking and which ones are succeeding. Just like a boxer in a ring, you can use hard blows as a learning experience and come back stronger and harder.
In Modelo’s case, they noticed traditional TV advertising was working for them and kept investing in it. Of course, don’t throw all of your money into one tactic; diversify your marketing budget as well. But let the data determine the percentage of money going into one particular marketing form or another. We do spend a pretty penny on digital ads as well!
Jancast #176, Thursday September 19th, 2024
Should we be concerned about IAQ or IEQ. (Indoor Environmental Quality) Our guest last week is Mark Drozdov, who helps us understand the difference.
Mark has successfully executed a diverse range of notable projects worldwide, including hazard identification/remediation engineering, industrial hygiene, risk assessment, compliance audits, certification training curriculum development, and implementation.